Vital countersued, alleging that Monster infringed their copyright by use of similar trade dress. Vital Pharmaceuticals was sued by competing energy drink manufacturer Monster Beverage, who alleged that Vital engaged in consumer deception and anti-competitive business practices. Vooz Hydration Sensation, marketed as a sports hydration drink.Bang MIXX Hard Seltzer, an alcoholic drink under the Bang brand.Bang ThermIQ, a liquid capsule dietary supplement marketed as a fat burner.Bang Shots, similar to that of 5 Hour Energy.Bang Keto Coffee, a high protein coffee drink.Natural Bang, marketed as an all-natural alternative to mainline Bang.įormer Bang Energy product lines included: Alongside its mainline energy drink, Vital Pharmaceuticals produced several products under the Bang brand after the company was purchased by Monster Beverage, all other products, including other VPX brands such as Redline, were phased out. Several other flavors were part of the brand's lineup, but were discontinued after the brand's acquisition by Monster Beverage. Products Īs of November 2023, Bang Energy has nine flavors available: Three months after Owoc was removed and John DiDonato was named interim CEO of VPX, Monster Beverage reached an agreement for its purchase on June 28, 2023, this was completed one month later. On October 10, 2022, Bang's parent company filed for Chapter 11 bankruptcy protection. In August 2022, it was reported that Keurig Dr Pepper was in talks to purchase VPX these talks fell apart shortly after the reports surfaced. VPX resolved their disputes with PepsiCo and transitioned away from their distribution in June 2022. On November 17, 2020, it gave PepsiCo a notice of termination an emergency arbitrator ruled in December 2020 that Pepsi remained the exclusive distributor of Bang drinks until 2023.

In April 2020, PepsiCo entered an exclusive distribution agreement with VPX to distribute Bang in the United States. In 2019, the company opened a manufacturing and distribution facility in Phoenix, Arizona, which operates alongside their facility in Pembroke Pines, Florida. In 2017, it was announced that Bang would offer a caffeine-free variant of the beverage, using beta-alanine in place of caffeine. In 2012, Vital created Bang, marketed as a low sugar carbonated energy drink and with the mission to make high-quality nutritional supplements backed by scientific research. Other products distributed by Vital included Redline, Noo Fuzion, and Meltdown. History įounded in 1993 by Jack Owoc, Bang's parent company manufactured and distributed sports supplements and performance beverages under the brand name VPX. Including the Bang Energy brand and a beverage facility in Phoenix, Arizona, the deal comes months after the company filed for Chapter 11 bankruptcy protection. On July 31, 2023, Monster Beverage acquired Vital Pharmaceuticals for $362 million. As of 2020, Bang was the third highest selling energy drink in the United States, behind Monster and Red Bull. The logo for Bang Energy, stylized in the Rainbow Unicorn flavorīang Energy is an American brand of energy drinks made by Vital Pharmaceuticals, a corporation located in Florida.

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